KAREN WHITAKER
Creative Direction. Brand Strategy. Customer Experience. Design
Images from numerous brochures and campaigns - then followed by the Accessorize campaign for Spring Summer 2012. This was an important time for London due to hosting the Olympic games. Much of the marketing collateral was focused on London and embodied the spirit of the city. The in-store brochure led the store (online and offline) graphics and window schemes. The campaign was rolled out across: Web (e-commerce and social channels), in-store graphics, carrier bags, hoardings and video.