KAREN WHITAKER
Creative Direction. Brand Strategy. Customer Experience. Design
This showcases the Baukjen Press lookbook for Fall-Winter 2013. It was shot in Studio on a colorama and with filter by Ewelina Stechnij. It was styled by Ania Kaliszuk. The printed lookbook was on matt stock and card with a UV gloss embossed logo.
Below is a 'new-look' catalogue that was mailed out to customers every three-four weeks with various additional photography and content. This look and feel was reflected on the website and across all touch-points.