Monsoon Spring Summer 2011 campaign. Featuring Lily Donaldson, shot by Camilla Akrans. Press Ads were featured in Vogue, Marie Claire, InStyle, Grazia and Red magazines to name a few. The campaign was rolled out across: The web (e-commerce site and social channels), carrier bags, in-store signage, strut cards, hoardings and behind the scenes footage on YouTube.

The second lookbook was for press and shows the Monsoon collection for Fall-Winter 2011. It features Valeria Garcia with textured colorama backdrop and was shot at Spring Studios, London by Raf Stahelin.